Call for Papers
Entrepreneurial Marketing (EM) as a subject of academic inquiry is in its fifth decade (e.g., Carson, 1999; Collinson and Shaw, 2001; Dickson and Giglierano, 1986). Efforts to date have resulted in the development of numerous definitions (e.g., Alqahtani and Uslay, 2020), frameworks (e.g., Hansen and Eggers, 2010), underlying constructs, and more recently scales for measurement (e.g., Alqahtani et al., forthcoming; Eggers et al., 2020).
Empirical research on market orientation took off in the nineties after the dissemination of rigorously validated scales, which invigorated interest on the application and demonstrated merits of the marketing concept. However, the concept was already applied by practitioners, especially since the fifties. Empirical research on EM may be overdue a similar research renaissance. After all, entrepreneurs as well as intrapreneurs have been successfully deploying it for decades.
It is important to note that EM is not applicable to only small or medium-sized businesses. While EM was initially utilized by small businesses coping with uncertainty and limited resources (Morris et al., 2002), conceptual (e.g., Kraus et al., 2010; Miles et al., 2015) and more recently empirical work (e.g., Alqahtani et al., forthcoming) have also demonstrated that EM can enhance the performance of organizations of all sizes and types (e.g., Stokes, 2002). Enhancing the entrepreneurial mindset of businesses, regardless of size, may lead to increased productivity and a more competitive stance in the global marketplace (Stevenson and Gumpert, 1987).
We seek to inform and stimulate multi-disciplinary conversations related to EM between academics and practitioners from all sectors including non-profits. The main purpose of the 2024 Global Research Conference on Marketing and Entrepreneurship is three-fold:
More information can be found in the Rutgers Business Review call for papers.
At the same time, all the usual topics are welcomed as well. Here are a few we would like you to consider:
Please also consider the following conference track:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
An author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due March 1, 2024. Authors will be notified around April 1, 2024. Please send to [email protected]
Empirical research on market orientation took off in the nineties after the dissemination of rigorously validated scales, which invigorated interest on the application and demonstrated merits of the marketing concept. However, the concept was already applied by practitioners, especially since the fifties. Empirical research on EM may be overdue a similar research renaissance. After all, entrepreneurs as well as intrapreneurs have been successfully deploying it for decades.
It is important to note that EM is not applicable to only small or medium-sized businesses. While EM was initially utilized by small businesses coping with uncertainty and limited resources (Morris et al., 2002), conceptual (e.g., Kraus et al., 2010; Miles et al., 2015) and more recently empirical work (e.g., Alqahtani et al., forthcoming) have also demonstrated that EM can enhance the performance of organizations of all sizes and types (e.g., Stokes, 2002). Enhancing the entrepreneurial mindset of businesses, regardless of size, may lead to increased productivity and a more competitive stance in the global marketplace (Stevenson and Gumpert, 1987).
We seek to inform and stimulate multi-disciplinary conversations related to EM between academics and practitioners from all sectors including non-profits. The main purpose of the 2024 Global Research Conference on Marketing and Entrepreneurship is three-fold:
- To take stock of the scholarly progress that has been made to date and share them with practitioners in an accessible language. What are the primary insights of EM that all managers should know? What should they be doing differently with a long-term view, or starting today?
- To identify, examine, and incorporate practitioners’ priorities and views to ongoing scholarly work and move the field forward together in a productive manner and high relevance.
- What are the EM topics or nuances that those who are already engaged in EM should consider? How can such concepts increase marketing’s relevance and facilitate impactful actions in increasingly turbulent and complex market environments?
More information can be found in the Rutgers Business Review call for papers.
At the same time, all the usual topics are welcomed as well. Here are a few we would like you to consider:
- New product introductions by entrepreneurial start-ups
- Business models and customer development
- Innovative teaching approaches for entrepreneurial marketing
- Construct and instrument validation for entrepreneurial marketing research
- Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
- Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
- Case and small sample studies in entrepreneurial marketing research
- Competitive responses to entrepreneurial efforts
- Entrepreneurial marketing activities in turbulent environments
- Individual decision making in entrepreneurial marketing
Please also consider the following conference track:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
An author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due March 1, 2024. Authors will be notified around April 1, 2024. Please send to [email protected]