Call for Papers
Conference theme: “Technology and Transformative Change” (all other topics are welcomed as well - see below)
In recent years, the world has seen a massive increase of crises such as the COVID-19 pandemic, climate change, the war in Ukraine, and ongoing humanitarian crises such as in Africa’s Sahel region. These crises present massive challenges for the global population but at the same time opportunities for entrepreneurial ventures.
Research on entrepreneurial ecosystems shows the impact of the environment on the formation and success of entrepreneurial ventures (Spigel & Harrison, 2018). At the same time, these ventures can in turn effect their own ecosystems. This is in particular true for productive entrepreneurship, defined as “any entrepreneurial activity that contributes directly or indirectly to net output of the economy or to the capacity to produce additional output” (Baumol, 1990, p. 30). It is often proxied with high-growth firms (e.g., Stam & Bosma, 2015), which are responsible for the bulk of new job creation in developed economies, making it a crucial target for economic development policy (Brown & Mason, 2017). Productive entrepreneurship can also include innovative start-ups and entrepreneurial employees that foster productivity in the economy (Stam, 2015). More recently, there has been a further shift from productive entrepreneurship to social entrepreneurship (Harms & Groen, 2017; Thompson et al., 2018), explicitly recognizing the wider effects of entrepreneurship beyond narrow economic terms (cf. Shepherd & Patzelt, 2020). This calls for an opening up of the concept of productive entrepreneurship, to also include social and ecological value creation that cannot always and directly be measured in monetary terms, but which is regarded to be valuable for society at large (Wurth et al., 2022).
Entrepreneurial ecosystem research gives priority to the role of the entrepreneur as an organizational, innovation, and community leader. Thereby, entrepreneurial ecosystems focus on the agency of entrepreneurial actors to create and transform their own contexts (Wurth et al., 2022). In this call for papers, we are particularly interested in the role of entrepreneurial marketing in driving these changes. In fact, change-driving is considered one of the three dimensions of entrepreneurial marketing (Eggers et al., 2020). So, what is the role of entrepreneurial marketing in responding to disruptive changes in entrepreneurial ecosystems? We welcome papers that analyze entrepreneurial marketing in its different applications, may it be productive, social or sustainable entrepreneurship and show how entrepreneurs and their ventures can cause change in their entrepreneurial ecosystems and beyond.
Papers presented at the conference will receive special consideration for a Special Issue in the Journal of Research in Marketing and Entrepreneurship.
All the usual topics are welcomed as well. Here are a few we would like you to consider:
Please also consider the following conference track:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
Be aware that NEXT LEVEL papers do not qualify for the Journal of Research in Marketing and Entrepreneurship Special Issue.
One author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due March 1, 2023. Authors will be notified around April 1, 2023. Please send to fabian.eggers@menlo.edu
In recent years, the world has seen a massive increase of crises such as the COVID-19 pandemic, climate change, the war in Ukraine, and ongoing humanitarian crises such as in Africa’s Sahel region. These crises present massive challenges for the global population but at the same time opportunities for entrepreneurial ventures.
Research on entrepreneurial ecosystems shows the impact of the environment on the formation and success of entrepreneurial ventures (Spigel & Harrison, 2018). At the same time, these ventures can in turn effect their own ecosystems. This is in particular true for productive entrepreneurship, defined as “any entrepreneurial activity that contributes directly or indirectly to net output of the economy or to the capacity to produce additional output” (Baumol, 1990, p. 30). It is often proxied with high-growth firms (e.g., Stam & Bosma, 2015), which are responsible for the bulk of new job creation in developed economies, making it a crucial target for economic development policy (Brown & Mason, 2017). Productive entrepreneurship can also include innovative start-ups and entrepreneurial employees that foster productivity in the economy (Stam, 2015). More recently, there has been a further shift from productive entrepreneurship to social entrepreneurship (Harms & Groen, 2017; Thompson et al., 2018), explicitly recognizing the wider effects of entrepreneurship beyond narrow economic terms (cf. Shepherd & Patzelt, 2020). This calls for an opening up of the concept of productive entrepreneurship, to also include social and ecological value creation that cannot always and directly be measured in monetary terms, but which is regarded to be valuable for society at large (Wurth et al., 2022).
Entrepreneurial ecosystem research gives priority to the role of the entrepreneur as an organizational, innovation, and community leader. Thereby, entrepreneurial ecosystems focus on the agency of entrepreneurial actors to create and transform their own contexts (Wurth et al., 2022). In this call for papers, we are particularly interested in the role of entrepreneurial marketing in driving these changes. In fact, change-driving is considered one of the three dimensions of entrepreneurial marketing (Eggers et al., 2020). So, what is the role of entrepreneurial marketing in responding to disruptive changes in entrepreneurial ecosystems? We welcome papers that analyze entrepreneurial marketing in its different applications, may it be productive, social or sustainable entrepreneurship and show how entrepreneurs and their ventures can cause change in their entrepreneurial ecosystems and beyond.
Papers presented at the conference will receive special consideration for a Special Issue in the Journal of Research in Marketing and Entrepreneurship.
All the usual topics are welcomed as well. Here are a few we would like you to consider:
- New product introductions by entrepreneurial start-ups
- Business models and customer development
- Innovative teaching approaches for entrepreneurial marketing
- Construct and instrument validation for entrepreneurial marketing research
- Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
- Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
- Case and small sample studies in entrepreneurial marketing research
- Competitive responses to entrepreneurial efforts
- Entrepreneurial marketing activities in turbulent environments
- Individual decision making in entrepreneurial marketing
Please also consider the following conference track:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
Be aware that NEXT LEVEL papers do not qualify for the Journal of Research in Marketing and Entrepreneurship Special Issue.
One author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due March 1, 2023. Authors will be notified around April 1, 2023. Please send to fabian.eggers@menlo.edu