About the Conference

For over 35 years, the Global Research Conference on Marketing and Entrepreneurship (formerly known as "UIC Symposium on Marketing and Entrepreneurship") has been a catalyst for encouraging high quality scholarly thought and research at the interface of marketing and entrepreneurship. The conference consistently draws distinguished researchers from around the world to present new discoveries and ideas about marketing in entrepreneur-led businesses and new ventures, teaching innovations and discuss the impact of the latest technologies on marketing and entrepreneurship.

Additional illustrative topics to be covered include, but are not limited to: opportunity recognition, entrepreneurial marketing, innovation and creativity in SMEs, teaching at the interface, relationship between market orientation, entrepreneurial orientation and learning orientation, among others.​

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Doctoral Consortium

The Doctoral Consortium is designed for doctoral students and new assistant professors (less than 3 years since receiving their degree). More info can be found here.

Previous Meetings

• Previous meeting locations
• Meeting programs and proceedings

Sponsors

• American Marketing Association Entrepreneurial Marketing SIG
• Direct Selling Education Foundation (DSEF)
• Babson College
• Menlo College
• Rutgers Business Review​