AMA Entrepreneurial Marketing SIG
2023 Gerald E. Hills Best Paper Award
Gerald E. (Gerry) Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, in the mid eighties Gerry initiated an annual research symposium on Marketing and Entrepreneurship, which is now the Global Research Conference on Marketing and Entrepreneurship. Gerry was one of the AMA leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to continue to present a best paper award in recognition of Gerry's lifetime contributions to the field.
Award Criteria:
The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually to the author(s) of the “best paper” who have made a significant impact on the marketing/entrepreneurship interface research. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication. After a thorough review of candidate papers by this year’s selection committee, we are very pleased to announce the winners:
An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan, Gordon Liu, Teck–Yong Eng, Sachiko Takeda, Entrepreneurship Theory and Practice, 2015, 39(2), 267-298.
Abstract: The purpose of this article is to extend the existing research on the relationship between eight different types of marketing capability and social enterprise performance. More specifically, we examine third–sector organizations that have transformed their traditional business model to become more business–like social enterprises and how these marketing capabilities influence the success of this transformation in both the UK and Japan. We identify, among other things, that not all marketing capabilities are positively associated with social enterprise performance. These findings challenge the conventional wisdom that market–driven organizations must develop all types of marketing capability. We suggest that social entrepreneurs should develop their marketing capabilities selectively according to their specific performance objectives.
2023 Hills Best Paper Award selection committee:
Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, DePaul University
Previous Award Winners:
2022: Gillian Sullivan Mort (La Trobe University), Jay Weerawardena (University of Queensland), and Peter Liesch (University of Queensland) for “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” European Journal of Marketing, 2012, 46 (3/4), 542-561.
2021: Christian Homburg (the University of Mannheim), Alexander Hahn (Technische Hochschule Nürnberg), Torsten Bornemann (Goethe University Frankfurt), Philipp Sandner (Frankfurt School of Finance & Management): “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy,” Journal of Marketing Research, 2014, 51(5), 625-644.
2020: Rosalind Jones (University of Birmingham) and Jennifer Rowley (Manchester Metropolitan U): “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration,” International Small Business Journal, 2011, 29(1), 25-36.
2019: Nicole E. Coviello (Wilfrid Laurier U) and Richard M. Joseph (ASB Bank), “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms,” Journal of Marketing, 2012, 76 (6), 87-104.
2018: Raghunath Singh Rao (University of Texas at Austin), Rajesh K. Chandy (London Business School), and Jaideep C. Prabhu (University of Cambridge): “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others,” Journal of Marketing, 2008, 72 (4), 58-75.
2017: Justin W. Webb (the University of North Carolina at Charlotte), R. Duane Ireland (Texas A&M University), Michael A. Hitt (Texas Christian University), Geoffrey M. Kistruck (York University), Laszlo Tihanyi (Texas A&M University): “Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,” Journal of the Academy of Marketing Science, 2011, 39 (4), 537-554.
2016: Diane M. Martin (Aalto University) and John Schouten (Aalto University): "Consumption-Driven Market Emergence," Journal of Consumer Research, 2014, 40 (5), 855-870.
2015: Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey), Saras Sarasvathy (University of Virginia), Michael Song (University of Missouri), and Robert Wiltbank (Willamette University): "Marketing Under Uncertainty - The Logic of an Effectual Approach," Journal of Marketing, 2009, 73 (3), 1-18.
2014: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (University of Pennsylvania) and James D. Thompson (University of Pennsylvania): “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms,” Management Science, 2008, 54 (9), 1652-1664.
2013: Nicole E. Coviello (Wilfrid Laurier University) for "Network Dynamics in the International New Venture," Journal of International Business Studies, 2006, 37 (5), 713-731.
2012: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 2002, Fall, 1-18.
2011: Ken Matsuno (Babson College), Tom Mentzer (University of Tennessee), and Aysegul Ozsomer (Koc University) for "The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance," Journal of Marketing, 2002, 66 (3), 18-33.
2010: Helena Yli-Renko (University of Southern California), Erkko Autio (Imperial College), and Harry J. Sapienza (University of Minnesota) for "Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms," Strategic Management Journal, 2001, 22, 587-613.
Inaugural 2009 Award: Saras Sarasvathy (University of Virginia) for "Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency," Academy of Management Review, 2001, 2, 243-263.
2024 Nomination Deadline:
Please email your nomination with a one-page statement of endorsement to Stern Neill (AMA EM SIG Interim Chair) or Susan Wei (VC Research) by May 1, 2024. Self-nominations (for up to two articles) are also acceptable.
E-mails: sneill@calpoly.edu; susanwei.yinghong@gmail.com
2023 Gerald E. Hills Best Paper Award
Gerald E. (Gerry) Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, in the mid eighties Gerry initiated an annual research symposium on Marketing and Entrepreneurship, which is now the Global Research Conference on Marketing and Entrepreneurship. Gerry was one of the AMA leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to continue to present a best paper award in recognition of Gerry's lifetime contributions to the field.
Award Criteria:
The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually to the author(s) of the “best paper” who have made a significant impact on the marketing/entrepreneurship interface research. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication. After a thorough review of candidate papers by this year’s selection committee, we are very pleased to announce the winners:
An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan, Gordon Liu, Teck–Yong Eng, Sachiko Takeda, Entrepreneurship Theory and Practice, 2015, 39(2), 267-298.
Abstract: The purpose of this article is to extend the existing research on the relationship between eight different types of marketing capability and social enterprise performance. More specifically, we examine third–sector organizations that have transformed their traditional business model to become more business–like social enterprises and how these marketing capabilities influence the success of this transformation in both the UK and Japan. We identify, among other things, that not all marketing capabilities are positively associated with social enterprise performance. These findings challenge the conventional wisdom that market–driven organizations must develop all types of marketing capability. We suggest that social entrepreneurs should develop their marketing capabilities selectively according to their specific performance objectives.
2023 Hills Best Paper Award selection committee:
Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, DePaul University
Previous Award Winners:
2022: Gillian Sullivan Mort (La Trobe University), Jay Weerawardena (University of Queensland), and Peter Liesch (University of Queensland) for “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” European Journal of Marketing, 2012, 46 (3/4), 542-561.
2021: Christian Homburg (the University of Mannheim), Alexander Hahn (Technische Hochschule Nürnberg), Torsten Bornemann (Goethe University Frankfurt), Philipp Sandner (Frankfurt School of Finance & Management): “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy,” Journal of Marketing Research, 2014, 51(5), 625-644.
2020: Rosalind Jones (University of Birmingham) and Jennifer Rowley (Manchester Metropolitan U): “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration,” International Small Business Journal, 2011, 29(1), 25-36.
2019: Nicole E. Coviello (Wilfrid Laurier U) and Richard M. Joseph (ASB Bank), “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms,” Journal of Marketing, 2012, 76 (6), 87-104.
2018: Raghunath Singh Rao (University of Texas at Austin), Rajesh K. Chandy (London Business School), and Jaideep C. Prabhu (University of Cambridge): “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others,” Journal of Marketing, 2008, 72 (4), 58-75.
2017: Justin W. Webb (the University of North Carolina at Charlotte), R. Duane Ireland (Texas A&M University), Michael A. Hitt (Texas Christian University), Geoffrey M. Kistruck (York University), Laszlo Tihanyi (Texas A&M University): “Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,” Journal of the Academy of Marketing Science, 2011, 39 (4), 537-554.
2016: Diane M. Martin (Aalto University) and John Schouten (Aalto University): "Consumption-Driven Market Emergence," Journal of Consumer Research, 2014, 40 (5), 855-870.
2015: Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey), Saras Sarasvathy (University of Virginia), Michael Song (University of Missouri), and Robert Wiltbank (Willamette University): "Marketing Under Uncertainty - The Logic of an Effectual Approach," Journal of Marketing, 2009, 73 (3), 1-18.
2014: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (University of Pennsylvania) and James D. Thompson (University of Pennsylvania): “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms,” Management Science, 2008, 54 (9), 1652-1664.
2013: Nicole E. Coviello (Wilfrid Laurier University) for "Network Dynamics in the International New Venture," Journal of International Business Studies, 2006, 37 (5), 713-731.
2012: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 2002, Fall, 1-18.
2011: Ken Matsuno (Babson College), Tom Mentzer (University of Tennessee), and Aysegul Ozsomer (Koc University) for "The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance," Journal of Marketing, 2002, 66 (3), 18-33.
2010: Helena Yli-Renko (University of Southern California), Erkko Autio (Imperial College), and Harry J. Sapienza (University of Minnesota) for "Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms," Strategic Management Journal, 2001, 22, 587-613.
Inaugural 2009 Award: Saras Sarasvathy (University of Virginia) for "Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency," Academy of Management Review, 2001, 2, 243-263.
2024 Nomination Deadline:
Please email your nomination with a one-page statement of endorsement to Stern Neill (AMA EM SIG Interim Chair) or Susan Wei (VC Research) by May 1, 2024. Self-nominations (for up to two articles) are also acceptable.
E-mails: sneill@calpoly.edu; susanwei.yinghong@gmail.com