Call for Papers
Conference theme: Sustainability at the Marketing/Entrepreneurship Interface
There is a considerable gap in research on corporate social responsibility (CSR) within small and young firms, with a scarcity of knowledge concerning responsible business and sustainability which takes into account the nature of and, role of stakeholders of these ventures. While certification and traceability schemes tend to address the needs of large corporates who have considerable budgets, this is much more difficult for smaller firms. Research related to ethical decision-making falls mainly within the domain of large organization studies where decisions are made by managers of large departments with formalized business structures. Social enterprise and value-driven leadership in social enterprises provides a further salient area to study and the role of the entrepreneur in not-for-profits as well as in for profit high growth organizations. Hence, the role of responsible business and CSR within small and young businesses is becoming an emerging new field of research (Hoogendoorn, Guerra, and Zwan 2015; Soundararajan, Jamali, and Spence 2017) yet, the complexities, concerns and outcomes for these businesses are little understood.
Ideas for topics include, but are not restricted to, the following:
All the usual topics are welcomed as well. Here are a few we would like you to consider:
Please also consider a track that we recently added to the symposium:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
One author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due February 1. Authors will be notified around March 1. Please send to fabian.eggers@menlo.edu
Successful authors are invited to submit their full papers after the conference to a special issue in the Journal of Research in Marketing and Entrepreneurship on "Sustainability and Responsibility in Business: How can SMEs engage better?” Papers must be presented at the conference to be considered for the special issue.
There is a considerable gap in research on corporate social responsibility (CSR) within small and young firms, with a scarcity of knowledge concerning responsible business and sustainability which takes into account the nature of and, role of stakeholders of these ventures. While certification and traceability schemes tend to address the needs of large corporates who have considerable budgets, this is much more difficult for smaller firms. Research related to ethical decision-making falls mainly within the domain of large organization studies where decisions are made by managers of large departments with formalized business structures. Social enterprise and value-driven leadership in social enterprises provides a further salient area to study and the role of the entrepreneur in not-for-profits as well as in for profit high growth organizations. Hence, the role of responsible business and CSR within small and young businesses is becoming an emerging new field of research (Hoogendoorn, Guerra, and Zwan 2015; Soundararajan, Jamali, and Spence 2017) yet, the complexities, concerns and outcomes for these businesses are little understood.
Ideas for topics include, but are not restricted to, the following:
- The benefits and challenges for smaller enterprises in implementing sustainable practices.
- How do SMEs and start-ups contribute to sustainability? Why do these businesses matter (in this context)?
- The role of sales driven marketing and responsible business.
- Digital marketing and ethics related to entrepreneurial decision making and practice.
- The Consumer-Entrepreneur relationship and trust; how can entrepreneurs act responsibly?
- Social enterprise and free will – how can entrepreneurial leadership play a role in value creation activities in social contexts?
- CSR in SMEs and young firms – the role of firms’ stakeholders and their networks
All the usual topics are welcomed as well. Here are a few we would like you to consider:
- New product introductions by entrepreneurial start-ups
- Business models and customer development
- Innovative teaching approaches for entrepreneurial marketing
- Construct and instrument validation for entrepreneurial marketing research
- Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
- Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
- Case and small sample studies in entrepreneurial marketing research
- Competitive responses to entrepreneurial efforts
- Entrepreneurial marketing activities in turbulent environments
- Individual decision making in entrepreneurial marketing
Please also consider a track that we recently added to the symposium:
"Next Level Incubator for Entrepreneurial Marketing"
From time to time, we all get to that "blank page" point in our research where we need insight, or an objective pair of eyes, or some other really smart person to tell us how or where to go next. The outside contribution may not even be right but cause us to think differently and put us on the right path. We're looking for paper presentations that need some extra critique and airing to give authors that nudge on how to take their research to the next level.
We are interested in two types of papers. One type of papers should meet traditional journal requirements, but may be lacking:
- a good problem statement, or
- the right theoretical framework, or
- the right analytical method, or
- a compelling interpretation of the results, or
- great conclusion
- but not more than one of the above
Another type of paper may be a "developmental pitch" in that you have a great idea but don't know how to develop it further and need to attract a co-author. You want to pitch a research idea and need a co-author to come aboard and contribute theory, research methodology, or data.
If your paper is one of the two types above, please stamp your abstract with "NEXT LEVEL" and prepare a short statement (2-3 sentences) on how the project might benefit from the session.
One author can only give one presentation at the conference. Author teams can submit more than one research proposal, however, if accepted, different authors need to present the research.
Two page abstract submissions (in Microsoft Word format, no special format required) are due February 1. Authors will be notified around March 1. Please send to fabian.eggers@menlo.edu
Successful authors are invited to submit their full papers after the conference to a special issue in the Journal of Research in Marketing and Entrepreneurship on "Sustainability and Responsibility in Business: How can SMEs engage better?” Papers must be presented at the conference to be considered for the special issue.